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The Abbey Line is a train line that runs from St Albans to Watford. The brief I was given expressed that the abbey line needed exposure, what better way for exposure than a rebrand of the brand?
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The Logo implements the design of a rail line throughout it. The most obvious one are the parallel lines, these represent the tracks. The opposite facing arrows connect in the centre and represent the trains on a track. The final shape is the brackets on each side, I've taken that design choice from the parts I found on the train this includes, buttons, shapes on the floor and the design found on the seats.
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The main basis for the design had a pattern that could be used across a range of media. What I came to use was the centre design from the logo. This was able to be duplicated so that a pattern formed. For colours I went with a darker blue with a contrasting red, this helps the design pop and bring attention to it.
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Here are some mockup designs created in photoshop. These do not represent the final product just an idea of how the brand will look.
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