Ink drop was a tattoo shop based in central London. This project was based on redesigning the company from its old dated design to a new modern and stylish design. 
The client chose this sharp typeface 'Billion Stars'. They expressed how they liked the sharp but also rounded style and would like to see that expressed in the logo. The sharp but rounded idea is shown in the logo by having a jagged circle around the type. After I did this I noticed the idea could be well translated into a brand design.
Using the idea of sharp and smooth in the brand design wasn't easy. My aim was to create a vector graphic that can be edited and transformed so it could look different all the time. I chose to base my design on paint as brush strokes can look both sharp and soft at the same time. 

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